This startup got 10M impressions in 15 days using a… parody account! Henrick doesn’t exist. He’s a fictional character of Comp AI. But the brand awareness he drives is very real. He posts hilarious content about rules, regulations and the EU’s obsession with them. Not coincidentally there’s a strong correlation between the content and the product (an AI tool that handles compliance). The founder told me they believe it added millions of dollars to their pipeline 😱

A couple of years ago a friend of mine quit his (well-paid) job to launch a startup. Unfortunately it failed because it turned out that the market didn’t really want that product. Now he’s stuck. He doesn’t want to go back to a regular job but he also needs to make money. So he’s rushing to launch something else. I told him to get another job and build things on the side but he didn’t listen. I can already see him making bad decisions because he’s starting to feel financial pressure. Not a good position to be in. That’s why I always tell people to keep their job until whatever they want to launch starts to get some traction.

Apparently ChatGPT is not using Reddit much anymore for their answers. I guess they realized that what random people say can’t be considered a trusted source after all. You can all stop spamming it with your fake brand mentions now.